Monday 1 July 2013

A Fragrance for Toni Maticevski

Earlier in the year, I was thrilled to create a perfume for a very talented designer, Toni Maticevski. The fragrance was to be sent along with an invite to his MBFW runway show to his brand ambassadors, and VIPs and local celebrities. 

Chatting with Toni was fun as he is just as fragrance obsessed as me, he also happens to be a really lovely and humble man. We were surrounded by his incredible creations, and even though none would have fit me, I wanted one of everything. He loves classic 1950's fragrances, and wanted his be to very elegant and timeless.

We smelt lots of his favourite perfumes, as well as some raw materials. It is important for me to know what notes the client likes and dislikes so I can make the brief to the perfumer as detailed as possible. The perfumer created 9 different fragrances and Toni chose number 8. Created using some of perfumes most prized raw materials such as Rose de Mai, Orris and Vetiver, the fragrance opens with fresh citrus top notes and dries down to reveal floral and warm wood notes. 

The talented boys at 3 Deep designed the beautiful invite and box, and I sourced the bottle and orchestrated the fragrance. It was so cool to see pics of it pop up on Instagram and read everyone reaction to the perfume! 

If you would like a fragrance created for your fashion brand, please contact me at

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