Monday 1 July 2013

Clarks Botanicals Soothing Marine Cream

On a work trip to London last year, a well connected friend in beauty ushered me to a few different beauty destinations. This friend also happens to be my eyes and ears in the European beauty market, so he had some lovely little gems to unveil to me.

I was given a sample of the Clarks Soothing Marine Crème and the Cellular Lifting Serum by the company that look after the PR for Clarks. The serum was a sachet so I can’t really comment on its long term effectiveness, but I can tell you I fell in love with the Marine Cream. It smelt divine, a little like Angel, which if you knew me you would know that I count this as the most hideous fragrance ever to be created, but actually it smelt pretty good. The texture was so smooth and silky; it had me checking the ingredients for silicone. Of course it doesn’t contain anything so vile; Clarks pride themselves on using the finest quality ingredients, including Jasmine Absolute, a raw material that costs USD55,000 per kilo. My skin felt so smooth and soft, I was devastated when my little pot ran out. It was a lovely sensory experience to begin and end my day with such a heavenly smell. 

Lots of beauty companies have interesting stories concerning their origins, but none as compelling as the beginning of Clarks. In June 2002, Francesco Clark suffered a crippling spinal cord injury in a swimming pool accident. With his central nervous system impaired, not only could he not walk, but he could not sweat either. This lead to severe breakouts, so together with his father, a physician, they began to develop botanical based skin care. They discovered that Jasmine had the effect of balancing the skin and had anti-inflammatory and anti-bacterial effects. Jasmine is now the key element in all Clarks Botanical formulas. I recently scouted this brand for one of my clients, so it will be available in Australia soon.

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