On
a work trip to London last year, a well connected friend in beauty ushered me to a few
different beauty destinations. This friend also happens to be my eyes and ears
in the European beauty market, so he had some lovely little gems to unveil to
me.
I
was given a sample of the Clarks Soothing Marine Crème and the Cellular Lifting
Serum by the company that look after the PR for Clarks. The serum was a sachet
so I can’t really comment on its long term effectiveness, but I can tell you I
fell in love with the Marine Cream. It smelt divine, a little like Angel, which
if you knew me you would know that I count this as the most hideous fragrance
ever to be created, but actually it smelt pretty good. The texture was so
smooth and silky; it had me checking the ingredients for silicone. Of course it
doesn’t contain anything so vile; Clarks pride themselves on using the finest
quality ingredients, including Jasmine Absolute, a raw material that costs
USD55,000 per kilo. My skin felt so smooth and soft, I was devastated when my
little pot ran out. It was a lovely sensory experience to begin and end my day
with such a heavenly smell.
Lots
of beauty companies have interesting stories concerning their origins, but none
as compelling as the beginning of Clarks. In June 2002, Francesco Clark
suffered a crippling spinal cord injury in a swimming pool accident. With his
central nervous system impaired, not only could he not walk, but he could not
sweat either. This lead to severe breakouts, so together with his father, a
physician, they began to develop botanical based skin care. They discovered
that Jasmine had the effect of balancing the skin and had anti-inflammatory and
anti-bacterial effects. Jasmine is now the key element in all Clarks Botanical
formulas. I recently scouted this brand for one of my clients, so it will be available in Australia soon.
No comments:
Post a Comment