Monday, 11 November 2013

bellabox Pout Pencils

I consult for bellabox, Australia and Singapore's leading beauty subscription as their Global Brand Director. I oversee the products that go in the box each month, and work with the international brands that bellabox import into both markets. I keep an eye on beauty trends and scout cult  brands for the online store.

Its a great gig, I get to try lots of beauty products, and my time there it has reminded me that you don't have to pay a fortune for good quality product, but one of my favourite things is when I get to develop product. For the past couple of months I have been working with an Australian company that make a lot of the products you see in pharmacy and department stores. I wanted to create a range of lipsticks that represent the perfect 'Lipstick Library', colours that every woman should own. I called in a range of colours from the manufacturer and consulted with the bb team as to which ones we should go with. We decided in a nude, red, hot pink and coral colour. I wanted them to have a high colour pay off and be moisturising at the same time, as I think that spring/summer lips should be glossy and bright.


One of the fun packaging components around at the moment is a wind up crayon. Clinque made them popular when they launched the chubby stick and lots of brands have them now. It is a little bit different from the normal bullet style lipstick and I think a bit cooler as well so we chose to have the lipsticks packaged in the wind up crayon.


I teamed up with the Editor of bellabox, Lauren to name the products. She came up with a great name, Pout Pencils, and we worked together to come up with the names of the shades. Nuuude is my homage so Prue and Trude from Kath and Kim, and I just cant say nude with out saying it in their accent, nuuuude. Ruby Tuesday is a tribute to Ruby, the little daughter of bellabox founder Sarah. Coral Me Maybe, well it was the song of last summer, so with a little play on words, it makes the perfect lipstick name. That leaves the pink lipstick, which was the hardest to name, I wanted to go with something that referred to The PInk Ladies from Grease, but we went with Lauren's pick, Pink Promise.

The result is a great capsule range of colours, that are moisturising and highly pigmented all for a great price. You can purchase them from bellabox, link below.